For years we dealt with cut and paste client briefs that did nothing to help solve or discover the problems that matter most. At FRS we take the pain out of brief writing by identifying the problem(s) to solve with you and writing the brief for you!
We are opti-channel experts! We discover the channels (both digital and analogue) that matter most and invest your dollars where they can best meet your objectives.
Shopper strategy comes from many different sources. However, the most important building block is understanding why we succeed and why we fail. Most agencies claim to engage in post program analytics, we actually insist upon it
Shopper Behavioural Insights
Transactional Data Insights
In-Store & Retail Insights
E-Comm Insights
Category Insights
Brand & Packaging Insights
Opportunity Identification
Opti-Channel Moments
Shopper Strategy
Communications Strategy
Channel & Retail(er) Strategy
Joint Business Planning w/ Retailers
Shopper Connections Strategy
Journey Mapping
Creative Brief Development
Collaboration with Creative
Creative alignment to Strategy
Behavioural Based Communication
Retail Communication Principles
Retail Creative Architecture
Key Messaging & Unique Why Buy?
White Space Identification
Brand Unique Differentiator
Brand Benefits
Values, Personality, Tone of Voice
Brand Promise to Consumer
Packaging
Brand Identity
Visual Identity System
Brand Visual Assets
Brand Style Guide
Retail Style Guide Development
Needs Analysis Audit
Training Needs Identification
Content Developed
Process Development
Live Training Workshops
Organization/Dept Mandates
Best In Class Go-To-Market Principles
Process Documentation
Training Manuals
e-learning / digitization
Workshop Facilitation
Internal Issue Identification
Building Internal Alignment
Consensus driven Solutions
James Fraser is a sought after keynote speaker and is available to speak on a variety of shopper related subjects.
FRS Group Ltd.
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