President
With more than 20 years experience, James Fraser is a pioneer in the retail and shopper marketing industry.
James is a sought-after speaker throughout North America on a variety of shopper related topics ranging from sales strategy to retail communication. Well known for his “keep it simple” approach to retail marketing, James believes that true shopper insights actually come from the shopper and as such he can often be found in his second office – the store.
Managing Partner
With over 20+ years in sales, strategy and marketing roles, Susan has led high profile global campaigns and IMC teams helping to drive transformational growth.
She is a strategic force, experienced in a variety of integrated disciplines:
Product Innovation
Brand Design & Packaging
Retail & Shopper marketing
Consumer Promotion
Digital / Content
Traditional Mass
Experiential
Some of the brands Sue has impacted are the test market launch in Canada for Dove's Campaign for Real Beauty, Tim Hortons, Kraft, Catelli, Tylenol, and Aleve.
Susan has held agency leadership roles with U.S. based clients such as SunChips, Starbucks, Campbell's, Coca-Cola, Diageo, McCormick.
Georgia Pacific and Clorox
Her work has helped lead to a 2018 U.S. Effie for Diageo's Whiskey 5 Aisle Evolution program, a SunChips Effie and Cassie, 2 Globe MMAs, President’s Award for Innovation and several PROMO! awards.
FRS Group Ltd.
Copyright © 2020 FRS Group Ltd. - All Rights Reserved.